From 3 Organic Clicks to 166 in Six Months
ER Landscaping Solutions is a veteran-owned landscaping company working out of Shelby County. Six months of local SEO took them from almost nobody finding them to six new paying customers. Every figure below comes from their own Search Console and Business Profile.
Get a Free SEO AuditClicks from Google search over six months, against the six months before. Source: Google Search Console.
Times the business showed up in search results across the same two periods. Roughly sixty times more people seeing them.
Six of the twenty-one quote requests became paying customers in the first three months, worth about $10,000 in booked work.
Where they started
Good company, good work, and almost nobody could find them. Across a six month stretch the website pulled in three visitors from Google. The Business Profile barely rang. They were working across five counties — Shelby, Jefferson, Franklin, Anderson and Henry — and the site did not say so anywhere a search engine could read it.
The site also did not make it obvious what they did or how to get a quote, so the handful of people who did land on it had nothing clear to do next. That is two separate problems, and fixing only the first one just sends more people to a page that loses them.
What we did
Nothing exotic. The same four things that move a local business, done properly and kept up every month — the full list of what the $297 a month covers is on its own page, and how the local SEO works is the short version. The longer write-up, with the redesign and the AI-search results as well, is the Shelby County landscaping SEO case study.
A site that says what it does
A redesign that leads with the work, names the counties they cover, and puts asking for an estimate in front of people instead of making them hunt for it.
A page per service, a page per county
Somebody searching in Frankfort is not searching the way somebody in Shelbyville is. Each area got its own page rather than one page trying to rank everywhere at once.
The Business Profile, worked properly
Posting regularly, rewriting the service descriptions to say what the business actually does and where, and getting the name, address and phone matching everywhere Google looks.
Answering what people actually ask
The real questions people put into Google about landscaping, pulled and answered on their own pages. Those started picking up impressions inside the first week.
What the Business Profile did
Search traffic was only half of it. The Google Business Profile is what shows up in the map results, and it is where most of the ready-to-hire clicks go. These are screenshots from their own profile.
“Since working with him, we’ve seen a noticeable improvement in how our company is found online.”
Jeffrey Stanley, Owner, ER Landscaping Solutions · Waddy, KY · Verified Google review
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