Case studies / Base Basements
Base Basements: from not in the map pack to #1 in Louisville.
An owner-operated basement remodeling company in Louisville. Harrison runs it himself, and that's exactly why people hire him. The old site didn't say any of that.
Where they started
Not in the map pack at all.
The old site opened on a slogan, and the menu was Home, About, Gallery and Contact. There was no page for any service or any area, so there was nothing for Google to rank. Someone searching for basement finishing in St. Matthews had nowhere to land. When I checked the map pack for basement remodeling in Louisville, Base Basements wasn't in it.
What I did
Rebuilt around the owner.
- 01
Lead with what wins the job
The homepage now leads with owner-operated: one point of contact and a free line-item quote, with photos of finished basements where the slogan used to be.
- 02
A page for every service
Framing, drywall, carpentry, flooring, lighting and painting each got their own page instead of sharing one.
- 03
A page for every area
St. Matthews and the other areas they work in each got a page. 25 pages in total, up from a handful.
- 04
Guides for people not ready to call
What it costs to finish a basement in Louisville, LVP vs carpet down there, which ideas pay back at resale, and what order the work goes in.
- 05
Schema on every page
So Google reads the site as a real local business, and the homepage questions can show up right in search results.
The results
#1 for the two searches that matter.
Basement remodeling
Number one in the Louisville map pack for basement remodeling, from not being in it at all.
Source: checked by hand in Google Maps, LouisvilleBasement finishing
Number one for basement finishing in Louisville too. These two searches have the most buying intent in this trade.
Source: checked by hand in Google Maps, LouisvilleLeads in two weeks
Two leads in the first two weeks. For a basement remodel, that's the site paying for itself early.
Source: the client“Josh did an amazing job designing my website. He put everything i needed and made great recommendations to help boost traffic. The design was exactly what we had drawn up. Josh is great to work with!”Harrison McHenry · Owner, Base Basements · Louisville, KY · Google review
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