Case studies / ER Landscaping Solutions
ER Landscaping: 3 to 166 visitors from Google in six months.
A veteran-owned lawn care and landscaping company in Shelby County, working across five counties. Great work, and almost nobody could find them online. Here's what changed.
Where they started
Good company. Nobody could find them.
Over six months their website pulled in 3 visitors from Google. Their Google profile barely rang. And the few people who did land on the site couldn't easily see what they did or how to get a quote. So there were two problems: nobody finding them, and the site losing the people who did.
What I did
Five things, done properly, every month.
- 01
A site that says what they do
A redesign that leads with their work, names the counties they cover, and puts the estimate button front and centre. It goes straight to their Jobber request form.
- 02
A page for every service and county
Someone searching in Frankfort doesn't search like someone in Shelbyville, so each service and each county got its own page.
- 03
The searches right before someone hires
Like their veteran-owned lawn care page. It brought in a real lead in the first month.
- 04
Answers to what people ask
The real questions people put into Google about landscaping, answered properly on their own pages.
- 05
Their Google profile, every month
Regular posts, service descriptions that say what they do and where, and their name, address and phone matching everywhere Google looks.
The results
Here are the screenshots.
Straight from their own Google accounts. Each one says what it's comparing.
2 → 135 clicks from Google
Clicks from Google search, last 3 months against the 3 months before.
Google Search Console
Calls up 1,000%
11 calls straight from their Google profile, January to May 2026, against the same months a year before.
Google Business Profile
Website clicks up 312%
33 clicks from their Google profile to their website, January to May 2026, against the year before.
Google Business Profile
Quote buttons up 860%
96 clicks on the site's call-to-action buttons and 16 form submissions, against the year before.
Website analytics
AI search
ChatGPT names them first.
Ask ChatGPT for lawn care or landscaping in their area and ER Landscaping is the first business it names, ahead of everyone else in town. More and more people start their search there.
New paying customers in the first three months.
Six of the 21 quote requests turned into paying customers, worth about $10,000 in booked work. That's the number that matters.
“Josh at Sloan’s Websites has done an outstanding job improving our website’s SEO and overall online visibility. Since working with him, we’ve seen a noticeable improvement in how our company is found online, and he’s been great to work with throughout the entire process.”Jeffrey Stanley · Owner, ER Landscaping Solutions · Waddy, KY · Google review
Want to know what I'd do for your business?
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